Imagine, all screens we have today will be gone. And you will only wear a pair of mixed reality glasses allowing you to set as many virtual screens around you as you like. They will stick to the office table, hover in front of you or display all info in the self driving car. Just as you prefer.

There are many hardware manufacturers creating all kinds of devices but only a few are focusing on the approach of combining electronic hardware with latest findings in biology to use the brain’s physical processes to make it believe the physical presence of a virtual object and whole spaces.

Nearly all experiences will feel like the real thing and can be lived through without effort, risk or paying a high price. The meaning of physically being in some place will change in a way we can not yet imagine. Virtual worlds are being created and will offer jobs just as the real world, getting paid by the visitors who still earn their money the old fashioned way.

This will be sooner than you think but it will still take a bit of time.

In the meanwhile the important question is how your business can use this new technologies to get better training processes or more out of sales and marketing!

There are endless possibilities but the key to success is to carefully analyze where Virtual and Augmented Reality can be inserted in your business. We have discussed many use cases and are currently implementing them into various businesses.

The best way to start your assessment is to talk to us.

You need to divide the systems into the following groups to understand what kind of use case makes sense:

virtual reality mobile based, content is shown via an app on your mobile phone which you put into a VR headset like Google cardboard, Samsung Gear VR etc.

This kind of setup allows to connect multiple devices (actually 500+ or even more) to allow for simultaneous watching which is good for big events most people think that the 360 videos on youtube and facebook are already virtual reality, but this is just one possibility which is quickly spreading and easy to produce.

the other possibility is 3D content or interactive 360 videos where you are able to switch perspective and location by clicking with a controller or by starring for 3 seconds at an object indicating you want to select it virtual reality system based allowing you more complex experiences for single users or very small groups at the same time. Here the application can vary and be built into a training room or a house giving the possibility of a multiroom virtual reality experience.

Augmented reality where you hold your phone over a certain trigger like a QR code or a pre-installed image recognition pattern.

Augmented Reality with a headset, like Microsoft’s Hololens that overlay virtual  3D objects into your real world